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Used a book to build a $1,000,000 funnel.For example, in the past couple of years, some of my author clients have: You get to say, “I wrote the book on my industry.” What is an industry expert if not the person who says that to media-booking producers, conference organizers, and high-ticket prospects?Ī book’s impact on your authority isn’t hypothetical it’s tangible and measurable. In short, writing a book is the one of the best ways to demonstrate your authority and become a thought leader. Do that on a webinar, and you’ll quickly become the only attendee. A book is also the one and only place you can self-promote without coming across as self-absorbed. Short-form content like email newsletters and social media posts don’t give you near that much room to deliver quality information.
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Nothing else even comes close.īut what about a book’s effectiveness compared to email marketing, webinars, and social media? Whether your readers buy your book or get a free copy as a lead magnet, your book is the one and only place where you display your best lessons, tactics, techniques, tips, and strategies that you’ve collected over your career. How many times a day do you glance at certain authors’ names and book titles? Talk about top-of-mind awareness!Ī book has the longest shelf life of all authority-building strategies-pun intended. I even keep several books in my workspace to reference regularly as needed. My bookshelf holds books that were published 10, 25, 50-plus years ago. Source Author(ity): How Books Can Position You as a Thought Leader Step 3: Process of Elimination (and Inclusion) Step 2: The Jay Abraham School of Customer Research
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W ant feedback on YOUR authority-building book idea? Comment below, pitch your book idea, and I’ll reply and let you know how to “spin” your idea for maximum reach-and book sales.Īuthor(ity): How Books Can Position You as a Thought Leader You’ve probably got some near your desk.īy writing a book that speaks directly to your audience, nailing the intersection of what you know and what they want to know, you can catapult yourself to thought-leader status. I’ll show you exactly how to come up with that perfect idea, and how to decide exactly what to cover in your future, authority-building book. Wondering what this strategy could possibly be? Simple. There’s one long-term, authority-building strategy, in particular, that can send your credibility and perceived expertise flying out of the park. How can customers tell the difference- who is the true authority here? Yes, you may know what you’re talking about, but upstart competitors with less experience use all the same outreach tactics.
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But precisely because they work, everyone is using them-both the expert with four or five decades of experience, and the total newbie who read one article on Tim Ferriss’s blog.įor better or worse, our level digital playing field means expertise does not always win out over hype. The challenge is that, yes, content channels like social media, email marketing, and webinarsare all effective ways to get your name out there and convert customers. Sure, certain industries might seem saturated, but there’s still room at the top! The good news is, it’s definitely not too late to establish authority in your niche, and you can get started immediately, even if nobody knows who you are yet. You’ve likely wondered if the field’s already too crowded for you to become a go-to expert and reap all the rewards that come with it-from paid speaking requests to high-ticket clients. If you’re an up-and-coming entrepreneur, you may have asked yourself if it’s too late to use content to become a thought leader in your niche.